Apple are clever. They produce fantastic products, market them expertly, then make the maximum ‎possible money from them in the minimum time. Sounds like a pretty solid business plan to me. ‎This is why Apple’s adventure into the world of iPhone TV will work a treat. ‎

Apple will definitely not be the first telephone provider to offer TV streamed to the device. It will ‎not be the last. I am willing to bet, however, that it will be the best and that it will be the most ‎effectively marketed. Lastly, but surely not least, I would be willing to wager that Apple’s iPhone ‎TV will be the most profitable venture of its kind.‎

The thing about Apple is that it doesn’t just get profit from the act of providing iPhone TV itself – ‎though no doubt the app required will cost, as will the data streamed to the phone while watching. ‎Apple will also, no doubt, adorn iPhone TV quite liberally with advertisements. There is scope for ‎finely tuned geographic and socio-economic targeting with these adverts, and I have no doubt that ‎Apple will take full advantage of their weight within the telecoms industry to make the most of any ‎relationships they might have with potential advertisers. With all this said and done the mac games freaks will get their long lasting dream.‎

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